Welcome to the essential guide for business automation experts! If you’re looking to streamline your business processes using Bubble.io and Make.com, you’ve come to the right place! Today, we’ll dive into one of the most fundamental building blocks for creating seamless integrations between different systems. This guide is perfect for anyone looking to integrate applications like ActiveCampaign with Airtable while avoiding the creation of duplicates.

Understanding the Basics

Integrating systems often requires unique identifiers to ensure that data is accurately synced without creating duplicates. For example, in ActiveCampaign, you need a contact ID to update a record. Similarly, Airtable requires a record ID to avoid creating new records each time data is synced.

Step-by-Step Guide to Avoiding Duplicates

Let’s walk through the process of ensuring unique data syncs between ActiveCampaign and Airtable using Make.com:

1. Set Up Your Trigger Module

Start by creating a trigger module in Make.com to get a known contact in ActiveCampaign. This could be any trigger like looking up contacts or watching records.

2. Lookup Record in Airtable by Email

Next, you’ll want to look up the contact in Airtable by their email address. Remember, the email field in ActiveCampaign should be unique and consistent. Make sure to format the email addresses to lowercase to avoid duplicates due to capitalization differences.

3. Handling Missing IDs

If the contact ID is not found in Airtable, create a new record and set a variable with the new record ID. If the ID exists, skip the creation process and use the existing ID.

4. Sequence of Events

It’s crucial to ensure the sequence of events is correctly ordered. Use the auto-align button in Make.com to maintain the correct order of operations. This ensures that all records are processed in the right sequence, avoiding any errors.

Best Practices

Here are a few best practices to keep in mind:

  • Always format email addresses to lowercase to avoid duplicates.
  • Use the auto-align button to maintain the correct sequence of events in Make.com.
  • Avoid storing IDs in different systems to prevent errors if records are deleted or merged.

Advanced Tips

For more advanced integrations, consider using routers in Make.com to handle complex event sequences. Routers allow you to set up multiple paths for your data, ensuring that every possible scenario is covered without creating duplicates.

Example: If an Airtable ID exists in ActiveCampaign, skip the creation step and use the existing ID. If it doesn’t exist, create a new record and set the ID accordingly.


By following these steps and best practices, you can create robust and error-free integrations between Bubble.io, Make.com, ActiveCampaign, and Airtable. This will save you time, reduce errors, and ensure that your data is always up-to-date and accurate.

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